Copywriter Resume

Eric S. Berman

702 Naudain Ave, Claymont, DE 19703  |  847-341-1334  |  |



Summary of Qualifications


Highly skilled Content Specialist / Webmaster with over 14 years of diverse experience writing and producing a wide range of content across various digital and print media, including product / merchandise collateral that generate significant sales and revenue increases. Leverage technical expertise to design, develop, and manage websites, delivering projects on time and within budget. Creative visionary who balances big picture with significant details to articulate and craft targeted messaging that engages diverse audiences. Key areas of strengths include:


Content Development / Execution | Creative Direction | Social Media / Internet / Catalog Marketing

Technical Writing | Customer Service / Focus | Newsletters | Training / Presentations | Entrepreneurial Experience


Relevant Experience


Sunstar Americas, Inc., Chicago, IL             2008 – 2014

Independent Contractor

Launched websites and managed content for GUM and Butler dental products for U.S., Canadian (French and English), and Latin American (Spanish) audiences, resulting in 52% increase in sales while reducing project time from inception to deliverable. Set up and managed training sessions for system users.

  • Used Umbraco, Magento, and American Eagle platforms to manage websites and Joomla, Dreamweaver, and WordPress CMS to design websites and manage content.
  • Validated, documented, and implemented off-the-shelf ERP software, AS/400, to meet FDA requirements for system.
  • Wrote standard operating procedures (SOPs) and training documents for inventory adjustments of lot-controlled products.
  • Developed and populated SharePoint libraries with SOP documents for Sunstar Quality Assurance department.


EB Sound Marketing, Libertyville, IL          2002 – 2014

Website and Catalog Marketing Consultant

Consulted on and delivered all aspects of website management and marketing materials for clients across diverse industries.

  • Managed and launched website for Congregation Or Shalom in Vernon Hills, IL,
  • Created daily Song of the Day content for and several music-themed Facebook and Twitter pages.
  • Managed content updates, using Dreamweaver, for, leading to increased visibility.
  • Merchandised and wrote copy for Rediscover Music’s catalog and website, resulting in an 18% increase in sales while increasing overall product margins 15%.
  • Promoted products and created content for Specialty Store Services’s catalog and website, resulting in a significant increase in sales.
  • Produced and managed projects for over 300 children’s audio books for ETA Hand2Mind.


Cornerstone Promotions, Vernon Hills, IL          2000 – 2002

Creative Director

Managed, merchandised, and wrote copy for TVmusic4U’s direct mail catalog/website, resulting in increasing revenue 38%.

  • Negotiated new pricing structure with vendors, resulting in overall catalog margin of 60%.
  • Provided catalog’s art direction with design firm for a more viable look and feel.
  • Conceptualized, wrote, and co-produced direct-response TV commercials.
  • Increased B2B sales 47% by soliciting custom product to outside vendors.
  • Developed 14 best-selling products, resulting in over $12 million in revenue.



Additional Experience


Beth Emet The Free Synagogue, Evanston, IL      2014 – 2018

Education Programs Administrator

Collaborated with directors of Lifelong Education and Early Childhood programs to facilitate strong communications for faculty and parents by implementing regular communications and instituting strategies to ensure the school’s mission and programs were widely known and understood.

  • Partnered with communications manager to promote educational programs and target key audiences, using Salesforce.
  • Created and proofed targeted weekly newsletters to Beit Sefer (Hebrew school) and Early Childhood programs, using Constant Contact.
  • Managed registration and school database for Early Childhood School, Beit Sefer (K–12), and Adult Education programs, using MM2000 and Salesforce.
  • Coordinated the creation and mailing of report cards for 200 students.
  • Created room setups for all school functions/communications and provided setups to building maintenance.
  • Interfaced with finance manager on payroll for 50 Adult Education program and school staff members.
  • Provided high-quality customer service to congregants, parents, teachers, and students of Beit Sefer and Early Childhood and Adult Education programs.


CONGREGATION OR SHALOM, Vernon Hills, IL      2003 – 2014

Family School Teacher

Created Family School lesson plans in collaboration with the education director and led parents and students in educational activities, including Biblical stories, character dramatizations, skits, art projects, and songs.

  • Served as a Board Member, Chairman of the Social Action Committee, and Member of the Rabbi and Cantorial Search Committees.
  • Coordinated charitable events for social action committee, including Maot Chitim food deliveries, PADS (homeless shelter), and food, blood, and clothing drives.



Rutgers University, New Brunswick, NJ

Bachelor of Arts in English


Technical Skills

Salesforce | Constant Contact | Umbraco | Magento | American Eagle | Joomla

Dreamweaver | WordPress CMS | Multimedia Database | MM2000 | AS/400 ERP Software