Copywriter Resume

ERIC S. BERMAN

512 Ames Street, Libertyville, IL 60048

Home: 847-968-2691 / Cell: 847-341-1334

E-mail: eric@lpcdsound.com

Website: www.ebsoundmarketing.com

SKILLS

  • Extensive copywriting and project management experience.
  • Expertise in social media, catalog and internet marketing.
  • Strong problem solving, attention to detail and negotiating skills.
  • Deliver projects complete, within budget and on time.

PROFESSIONAL EXPERIENCE

BETH EMET, THE FREE SYNAGOGUE, EVANSTON, IL

2014 to 2018 – Education Programs Administrator

  • Work closely with Directors of Lifelong Education and Early Childhood Programs to facilitate strong communications with the faculty and parent communities by implementing regular email communications and instituting strategies that ensure the mission of the school and its program is widely known and understood.
  • Work closely with Communications Manager to ensure that educational programs are strategically communicated and targeted using Salesforce
  • Create and proof targeted weekly newsletters to both the Beit Sefer (Hebrew School) and Early Childhood programs using Constant Contact
  • Provide a strong customer service base to congregants, parents, teachers and students of Beit Sefer, Early Childhood and Adult Education Programs

SUNSTAR AMERICAS INC – THE GUM BRAND OF DENTAL PRODUCTS – CHICAGO, IL

2008 to 2014 – Independent Contractor

  • Launched websites and managed content for GUM and Butler dental products with U.S., Canadian (French and English) and Latin American (Spanish) websites. Result: 52% increase in sales while reducing project time from inception to deliverable.
  • Managed Gumbrand websites using Umbraco, Magento and American Eagle Platforms. Also proficient with Joomla, Dream Weaver and WordPress CMS.
  • Validation, documentation and implementation of off-the-shelf ERP software. (AS400)
  • Technical writer of standard operating practices, procedures and training documents.
  • Set up and manage training sessions for system users.
  • Set up and populate SharePoint libraries with documents for Sunstar Quality Assurance department.

EB SOUND MARKETING – Libertyville, IL

2002 to present – Website and Catalog Marketing Consultant

  • Create daily content for InternetFM.com and several themed Facebook and Twitter pages.
  • Manage and launched website for Congregation Or Shalom in Vernon Hills, IL, orshalomlc.org
  • Managed content for SpecialGiftsTheatre.org, a not-for-profit website leading to increased visibility.
  • Merchandised and wrote copy for Rediscover Music catalog and website resulting in an 18% increase in sales while increasing overall product margins by 15%.
  • Merchandise and write copy for Specialty Store Services catalog and website resulting in a significant increase in sales.
  • Producer and project manager for over 300 children’s audio books for ETA Hand2Mind.
  • Managed, merchandised and wrote copy for the TVmusic4U direct mail catalog and website. Increased revenue by 30%.
  • Effectively merchandised TVmusic4U website resulting in a 38% rise in revenue.
  • Negotiated new pricing structure with vendors resulting in overall catalog margin of 60%.
  • Art directed more viable look and feel of catalog with design firm.
  • Conceptualized, wrote and co-produced direct response TV commercials.
  • Increased B2B sales 47%.
  • Developed 14 best-selling products resulting in over $12 million in revenue.

CORNERSTONE PROMOTIONS – Vernon Hills, IL

2000 to 2002  - Creative Director

  • Managed, merchandised and wrote copy for the TVmusic4U direct mail catalog and website. Increased revenue by 30%.
  • Effectively merchandised TVmusic4U website resulting in a 38% rise in revenue.
  • Negotiated new pricing structure with vendors resulting in overall catalog margin of 60%.
  • Art directed more viable look and feel of catalog with design firm.
  • Conceptualized, wrote and co-produced direct response TV commercials.
  • Increased B2B sales 47%.
  • Developed 14 best-selling products resulting in over $12 million in revenue.

TIME LIFE MUSIC – Alexandria, VA

1995 to 2000 - Manager, New Product Development/ Catalog Marketing

  •  Created effective merchandise program for Time-Life Music and Heartland Music direct mail catalogs. Over 40 promotional mailings for each catalog in three years.
  • Negotiated attractive pricing from vendors, increasing overall catalog margin to 65%.
  • Worked daily with in house desk toppers to refine look and feel of the catalog.
  • Projected sales and managed inventory levels with inventory manager for Time-Life Music catalog.
  • Developed over 50 products for DRTV, catalog and continuity series sales. Most titles still active.

 

EDUCATION

Bachelor of Arts

Rutgers College, Rutgers University

New Brunswick, New Jersey